From Hubspot.com:"I talk to several marketing executives per week and my favorite question to ask them is about how they are building sustainable lead generation machinery for their businesses to grow. In response, I typically receive a similar set of responses: trade shows, seminar series, telemarketing, email blasts to purchased lists, "pr" (press releases), and maybe some advertising. I call these techniques "outbound marketing." There are two things these outbound marketing programs have in common. First, they all cost of a lot of money. Second, they are all becoming less and less effective over time as people like you get better at better at blocking out these traditional forms of interruption and you turn to search engines, bloggers, and peers on social media sites to more effectively learn and shop."
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