Website Technorati hosts a list of the Top 100 Blogs. Here's what's made the Top 10 recently:
1. Engadget
2. Gizmodo, the Gadget Guide
3. Techcrunch
4. Breaking News and Opinion on The Huffington Post
5. Boing Boing
6. Lifehacker
7. Ars Technica
8. Mashable! The Social Networking Blog
9. Blog di Beppe Grillo
10. icanhascheezburger
Tuesday, February 26, 2008
Blogging for Business by Olga Kharif
Jonathan Schwartz, president and chief operating officer of server maker Sun Microsystems (SUNW ), first suspected that his blog was a success when his salespeople began reporting that customers were reading his posts and sealing deals faster. Then, the blog started getting a surge of traffic from users with e-mail addresses ending in "ibm.com" and "dell.com" -- folks who work for Sun's rivals. Schwartz saw that as irrefutable proof that his blog, started on June 28, was a gold mine (see BW Online, 8/4/04, "Don't Quote My Blog on That").
Read the rest of the article at www.businessweek.com.
Read the rest of the article at www.businessweek.com.
Sunday, February 17, 2008
Corporate Blogging Takes Off by Susan Kuchinskas
Business blogging is taking off. Companies are using blogs for both internal and external communications, to improve customer relations and improve business processes.
You can read the entire article at www.internetnews.com/ent-news/article.php/3556606
You can read the entire article at www.internetnews.com/ent-news/article.php/3556606
Who Reads Blogs? by Eunice Park
Who reads blogs? Probably not who you'd guess - they're older, wealthier and click on blog ads.
Read the full article at www.imediaconnection.com/content/3656.asp
Read the full article at www.imediaconnection.com/content/3656.asp
Who has a blog?
Who has a blog? Just some of the biggest, most important companies in the world, that's who.
1. Google - www.googleblog.blogspot.com
2. IBM - www.mainframe.typepad.com
3. Monster - www.monster.typepad.com
4. Park City Mountain Resort - www.parkcity.typepad.com
5. VH1 - www.blog.vh1.com
6. YouTube - www.youtube.com/blog
7. Amazon.com - www.aws.typepad.com
8. Dell - www.direct2dell.com
9. Kodak - www.1000words.kodak.com
10. eBay - www.ebaydeveloper.typepad.com
Not to mention such Fortune 500 companies as:
Ford; McDonald's; Motorola; Nokia; Nike; Wal-Mart; Whole Foods; Wells Fargo; Pitney Bowes; Sprint; Southwest Airlines; Johnson & Johnson; and many more.
1. Google - www.googleblog.blogspot.com
2. IBM - www.mainframe.typepad.com
3. Monster - www.monster.typepad.com
4. Park City Mountain Resort - www.parkcity.typepad.com
5. VH1 - www.blog.vh1.com
6. YouTube - www.youtube.com/blog
7. Amazon.com - www.aws.typepad.com
8. Dell - www.direct2dell.com
9. Kodak - www.1000words.kodak.com
10. eBay - www.ebaydeveloper.typepad.com
Not to mention such Fortune 500 companies as:
Ford; McDonald's; Motorola; Nokia; Nike; Wal-Mart; Whole Foods; Wells Fargo; Pitney Bowes; Sprint; Southwest Airlines; Johnson & Johnson; and many more.
10 reasons why ya gotta have a blog
1. Research shows that 80 percent of Americans ages 15-75 make purchasing decisions based on advertising they have seen online. And 70 percent of U.S. adults use the Internet as an information source when shopping locally for products and services. (Kelsey Group and ConStat)
2. There were around 70 million blogs online in 2005. Today, there are more than 112 million.
3. One in three Americans regularly gets his or her news online. (people-press.org)
4. One in six Americans reads blogs. (New York Times)
5. Of the people who read blogs, 80 percent do so to find information they can't find anywhere else. (Kelsey Group and ConStat)
6. A blog gives you instant legitimacy with clients. (Boston Globe)
7. In times of economic downturn, it may be tempting to cut back on advertising while money is tight. But a downturn may actually require more marketing efforts to stay in the game. The trick is to diversify and find new types of customers and new ways to market your offerings. (AOL Money & Finance)
8. "One of the most cost-effective and efficient ways of marketing yourself is with a blog. When someone searches for your product or service, make sure your blog comes up first." (Boston Globe)
9. Richard Edelman, president and CEO of Edelman, the global PR giant, proclaims, "PR will be changed by blogs." (New York University)
10. "My blog has gotten me more notice than any other publicity tool I've used." (Mark Fearing, cartoonist, quoted in Boston Globe)
2. There were around 70 million blogs online in 2005. Today, there are more than 112 million.
3. One in three Americans regularly gets his or her news online. (people-press.org)
4. One in six Americans reads blogs. (New York Times)
5. Of the people who read blogs, 80 percent do so to find information they can't find anywhere else. (Kelsey Group and ConStat)
6. A blog gives you instant legitimacy with clients. (Boston Globe)
7. In times of economic downturn, it may be tempting to cut back on advertising while money is tight. But a downturn may actually require more marketing efforts to stay in the game. The trick is to diversify and find new types of customers and new ways to market your offerings. (AOL Money & Finance)
8. "One of the most cost-effective and efficient ways of marketing yourself is with a blog. When someone searches for your product or service, make sure your blog comes up first." (Boston Globe)
9. Richard Edelman, president and CEO of Edelman, the global PR giant, proclaims, "PR will be changed by blogs." (New York University)
10. "My blog has gotten me more notice than any other publicity tool I've used." (Mark Fearing, cartoonist, quoted in Boston Globe)
Why should you have a blog?
For your customers, a blog provides:
1. Entertainment
2. Interactive communication with your business
3. Access to your business and services any time and any place
4. A forum and an online community
5. Current information about sales and specials
6. Specialized tips and information about your products and services
For you, a blog provides:
1. Brand promotion and recognition
2. Credibility for your company
3. A convenient way to get customer feedback
4. A showcase for your unique offerings
5. A means of establishing yourself as an expert in your field
6. That all-important online presence
1. Entertainment
2. Interactive communication with your business
3. Access to your business and services any time and any place
4. A forum and an online community
5. Current information about sales and specials
6. Specialized tips and information about your products and services
For you, a blog provides:
1. Brand promotion and recognition
2. Credibility for your company
3. A convenient way to get customer feedback
4. A showcase for your unique offerings
5. A means of establishing yourself as an expert in your field
6. That all-important online presence
What is a blog?
Technically, a blog is a type of website with special software that allows for frequent updates of information. But really, a blog is an all-in-one online marketing tool that can take the place of television, radio and newspaper advertising. Best of all, a blog is the best way to build and maintain customer relationships, 24 hours a day, 7 days a week.
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