For your customers, a blog provides:
1. Entertainment
2. Interactive communication with your business
3. Access to your business and services any time and any place
4. A forum and an online community
5. Current information about sales and specials
6. Specialized tips and information about your products and services
For you, a blog provides:
1. Brand promotion and recognition
2. Credibility for your company
3. A convenient way to get customer feedback
4. A showcase for your unique offerings
5. A means of establishing yourself as an expert in your field
6. That all-important online presence
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