1. Research shows that 80 percent of Americans ages 15-75 make purchasing decisions based on advertising they have seen online. And 70 percent of U.S. adults use the Internet as an information source when shopping locally for products and services. (Kelsey Group and ConStat)
2. There were around 70 million blogs online in 2005. Today, there are more than 112 million.
3. One in three Americans regularly gets his or her news online. (people-press.org)
4. One in six Americans reads blogs. (New York Times)
5. Of the people who read blogs, 80 percent do so to find information they can't find anywhere else. (Kelsey Group and ConStat)
6. A blog gives you instant legitimacy with clients. (Boston Globe)
7. In times of economic downturn, it may be tempting to cut back on advertising while money is tight. But a downturn may actually require more marketing efforts to stay in the game. The trick is to diversify and find new types of customers and new ways to market your offerings. (AOL Money & Finance)
8. "One of the most cost-effective and efficient ways of marketing yourself is with a blog. When someone searches for your product or service, make sure your blog comes up first." (Boston Globe)
9. Richard Edelman, president and CEO of Edelman, the global PR giant, proclaims, "PR will be changed by blogs." (New York University)
10. "My blog has gotten me more notice than any other publicity tool I've used." (Mark Fearing, cartoonist, quoted in Boston Globe)
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