Study: U.S. Blog Advertising To Hit $746M By 2012

From ProBlogger: Advertisers seem to be embracing the niche-ready blogosphere with $746 million expected to be spent in 2012 on getting messages in front of Internet users. Unlike social networks, such as MySpace and Facebook, which present a hard-to-define audience, blogs seem ready-made for online advertisers. “Like podcasts, blogs tend to appeal to specific audiences. Accordingly, much of the demographic targeting that marketers work so hard to achieve in the mainstream media is already done for them,” writes eMarketer. The... [Read the full story]