When Starbucks Corp. (NASDAQ: SBUX) brought back founder Howard Schultz to revitalize the company's image, product line and customer experience, the coffee chain's edge had disappeared. It had lost customers, revenue, the niche and - most important - the overall experience to newer competitors. That was not to say Starbucks still was not king, but it had become diluted in the race for newer growth.Read the full article at BloggingStocks.
No comments:
Post a Comment