From Hubspot.com:
"I talk to several marketing executives per week and my favorite question to ask them is about how they are building sustainable lead generation machinery for their businesses to grow. In response, I typically receive a similar set of responses: trade shows, seminar series, telemarketing, email blasts to purchased lists, "pr" (press releases), and maybe some advertising. I call these techniques "outbound marketing." There are two things these outbound marketing programs have in common. First, they all cost of a lot of money. Second, they are all becoming less and less effective over time as people like you get better at better at blocking out these traditional forms of interruption and you turn to search engines,
bloggers, and peers on social media sites to more effectively learn and shop."
Read the rest of the article
here .
Even Oprah's blogging! Here's her most recent:
From Hubspot.com:
In honor of me really needing a good cup of coffee this morning, this week's Blog of the Week is none other than Mile High Buzz, Denver's coffee blog.
I just live blogged an event for the first time yesterday on MileHighGayGuy (KGNU had a panel of local experts talking about Denver's GLBT past, present and future). I'm looking forward to doing it more often as live blogging seems to be an exciting and immediate way to spread information as it happens. I don't think I did too badly for a first effort but this right here is how it's really supposed to be done:
Just picked up the official BlogPro banners that will be hanging at PrideFest and they look amazing! I think they'll prove to be a great marketing tool, and, on a personal note, there's something really really cool about seeing your company logo and motto on an eight-foot-long banner. Very larger-than-life!
